Previous online identity solutions were not successful. Passport failed because it's from Microsoft, Open ID because it's too technical, and several others didn't even get off the ground. I think Facebook Connect is the first identity solution that has the potential to break through to a mass market. Facebook offers more than identity (namely the social component), and that makes it appealing.
Facebook Connect is at the very beginning, though. We witnessed first hand how customers get confused by the FbConnect button. How they are scared by a Facebook popup asking to allow the connected site email or status access. There is no Facebook Connect brand, yet.
I would love to see Facebook overcome this and finally establish an online identity model.
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